Please read our special section,
How CoDev08 meets your specific objectives

- Key Benefits -

By participating you will learn how to:

• Structure your organization effectively and efficiently to support Open Innovation initiatives

• Adapt your business and development processes to engage in open innovation more broadly

• Engage, extend and manage global innovation networks – increase your company’s capacity to reach out and grow external networks

• Use Value Network Analysis to strengthen your business model and enhance your innovation efforts. Go beyond linear supply chain models, to understand the intangible transactions that drive successful business in the knowledge economy

• Create the right organizational culture to combat the Not Invented Here syndrome

• Get more from your internal and external R&D resources – make the transition from traditional R&D activities to open innovation approaches

• Implement new strategies and techniques to widen your company’s view of innovation – focus on external sources of basic research, services, technology or ready-made products

• Determine your partnership selection strategy – key criteria for success whether your partnering goals are to locate complementary technology or commercialization/new market partners

• Avoid relationship problems arising from IP, and understand how intellectual asset strategy can strengthen open innovation and partnerships

• Move beyond patents alone to broad, partner-friendly IA tools that can secure your position as a partner of choice while also protecting your competitive advantage

• Develop an effective strategy to protect your IP while still maintaining an environment of open disclosure

• Extract more value from your intellectual assets – how should this strategy differ for small versus larger companies

• Measure the impact of Open Innovation and co-development on overall business growth

- Who Should Attend -

This conference is purposely designed to bring together product development teams, leaders, and senior executives to focus on organizational effectiveness and alignment across functions, enterprises, and geographies.

Specifically recommended for:

• Chief Technology Officers

• Chief Innovation Officers

as well as VPs, Directors and Managers of:

• R&D

• Engineering

• Product Development

• Business Development

• Global Sourcing

• Alliance Management

• Intellectual Asset Management

• and corporate counsel from all industries and company sizes

Notes:

• Special session for small to medium sized businesses

• Opportunity for R&D and Legal to “get on the same page” with guidance from faculty

• Group discounts available

“Regardless of size of industry, any corporation dealing with slow growth and fighting commoditization in this changing global economy will learn new open innovation strategies, processes and tools to infuse innovation into its corporate culture to deliver sustainable growth.”

Cheryl Perkins,
President and Founder
of Innovationedge™
and conference chair of CoDev 2008

Conference Info:

CODEV SPONSORS:

Gold Sponsor

Special Presentation

Tools / Services Sponsors

UTEK Presentation

InnoCentive Presentation

PARC Presentation

Silver Breakfast Sponsor

Breakfast Presentation

Silver Sponsor

Bronze Sponsor

Distinguished Faculty Sponsor

Supporting Organizations