|
Are you
seeking more R&D capacity, technology acquisition, and/or
broader market reach? Is achieving measurable ROI a concern?
Learn how
Kodak is
reinventing itself from the analog to digital world, how
General Mills’ Worldwide Innovation Network
(G-WIN) is accelerating expansion, how
GlaxoSmithKline Consumer
Health went from a 3% to a 13% growth rate in 3
years, how
Motorola
is speeding new technologies to market, and how
INO Therapeutics
is gaining needed resources. ROI will be discussed by
keynote speakers Scott Rickert of
Nanofilm,
Mark Peterson of
Procter &Gamble,
William Hsu of
Kennametal, and industry leaders in the
Driving Real Results
panel discussion, led by Henry Chesbrough.
Are
you working on a single collaborative innovation
project with one outside partner or many
collaborative efforts with multiple partners? Are
you doing more globally?
Peter
Gloor, author of "Swarmcreativity,"
will tell you how to build Collaborative
Innovation Networks, Verna Allee
will provide a framework for visualizing,
creating and managing
Value Networks. Organizational design
and culture change – including internal/external
alignment -- will be covered in many
case studies, particularly those by
Kraft Foods, Motorola, General Mills, Johnson &
Johnson, GlaxoSmithKline, QTG/Pepsico, and
SC Johnson. Hawker Beechcraft and
WD-40 will share how they
manage the complexity of multiple global
partnerships.
Are you
from a small-to-medium sized organization? Are you from a
large organization collaborating with smaller companies?
(note: this is one of the few conferences with specific
presentations from the SMB perspective)
Church &
Dwight will discuss critical success factors
such as boundaries, alignment, and due diligence as well
as tools to manage co-development decisions and
relationships effectively.
WD-40 will
share the importance of being ‘the best’ partner –
especially when not the biggest.
INO Therapeutics,
a small pharma firm, will discuss partner selection and
resource management after an unexpected M&A. Large
companies (Kraft Foods, Motorola, Kodak, etc.)
will share how they overcame NIH syndrome and how
partnerships with smaller entrepreneurial firms led to
new open practices and a more innovative culture
overall.
Is IP
protection a major concern? Are you looking to increase
the value of intellectual assets?
Keynote speakers from
Nanofilm,
P&G and
Kennametal will share insights
on extracting value and using IP to identify
opportunities.
Microsoft and
Nortel will offer the legal perspective on
IP.
Henry Chesbrough will
provide his newest, most advanced ideas on IP value in
the Executive
Session. For guidance on executing an IA
strategy (including how-to’s from Dow Chemicals), attend
the optional pre-conference workshop
Intellectual
Assets in Open Innovation – Tools and Methods,
and, finally, if your company has partners in China, the
workshop on
Protecting and Managing IP in China is a
must-attend.
Are you
seeking candid advice and proven how-to’s from leaders in
the field?
CoDev ’08 is expressly
designed to facilitate the exchange of learning and
real-world experience among practitioners and experts.
Q&A sessions and extensive networking/benchmarking
opportunities are built in throughout the program; many
past participants tell us that this is where they
received the best take-aways. For those seeking
structured implementation guidelines and tools, the
pre-conference workshops
Accelerating
Product Development Through CoDev – Lessons from the
Leaders and
Value Network
Tools, Strategies and Practices for Open Innovation
– taught respectively by Gene Slowinski and Verna Allee,
two of the top experts in the field - are highly
recommended. A major highlight is the panel discussion,
led by Henry Chesbrough,
on Driving Real Results -- a unique
chance to ask everything you ever wanted to know about
OI and get answers from Chesbrough himself and OI
implementation pioneers.
|
