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 In
this session Mark Turrell will explore and share
techniques to solve real, every day problems of open
innovation programs ranging from how to effectively
manage IP, motivate suppliers and customers to
contribute and ultimately gain buy in from your internal
organization and change its way of working.
By
attending this interactive breakfast session, you will
come away with the following key takeaways:
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A framework for
managing intellectual property with open innovation
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The 5 secrets to
engaging outsiders
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The 10 point plan to
successful implementation
Mark is CEO of Imaginatik and co-founded the company in
1994. Imaginatik provides collaborative innovation and
problem solving services, delivered through software and
consulting, to support the world's top innovation
programs. Since Imaginatik's inception, Mark has
designed leading edge innovation management programs for
over 300 companies. He is a Senior Research Fellow at
Penn State University and has lectured at CASS (UK),
INSEAD (France) and Harvad business schools.
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