The Management Roundtable | Product Development & Management Association

Monday - January 25 —

Pre-Conference Workshops

7:00a-8:00a Continental Breakfast & Registration
8:00a-12:00p Full-Day Workshop - Part One
A. Managing R&D / Open Innovation like a Business with the Use of Scenario Planning and Financial Modeling
Instructor:
Cheryl Perkins & Jeff Lindsay, Innovationedge
AM Half-Day Workshop
B. The ABCs of Open Innovation: Lessons Learned, Common Pitfalls and Performance Metrics

Instructor:
Stefan Lindegaard, Innovation Thought Leader
12:00p-1:00p Networking Luncheon for Workshop Participants
1:00p-5:00p Full-Day Workshop - Part Two
A. Managing R&D / Open Innovation like a Business with the Use of Scenario Planning and Financial Modeling Continued from am...
PM Half-Day Workshop
C. Tools & Processes to Jump Start Your Open Innovation Efforts: A Framework for Success

Instructor:
Gene Slowinski, Rutgers University
5:30p-6:30p Open Innovation Mentoring Program - Introductions
5:30p-7:00p Networking Reception

Tuesday - January 26 —

Main Conference - Day One

7:00a-7:45a BREAKFAST PRESENTATION
Collective Intelligence, Tom McDermott, Senior Solutions Consultant, Imaginatik
7:00a-8:00a Registration & Continental Breakfast
8:00a-8:15a Welcoming Remarks
MRT & PDMA
8:15a-8:30a Conference Overview
Cheryl Perkins, Conference Chairperson
8:30a-9:30a KEYNOTE PRESENTATION
Connected Innovation: The Power of Many
Peter Erickson
, Senior Vice President, General Mills

Effectively Leveraging an External Innovation Network without Compromising Your Proprietary Competitive Edge

9:30a-10:00a CASE STUDY
Partnering for Transformation: Leveraging Core Brand Capabilities and Partnerships to Drive New Strategy Execution
Mike Irwin, WD-40
10:00a-10:15a Refreshment Break / Exhibits Open
10:15a-10:45a CASE STUDY
Harnessing Science: Open Innovation at National Labs
Steve Girrens, Los Alamos National Labs
10:45a-11:15a CASE STUDY
Delivering Bottom Line Results by Applying Open Innovation to Downstream External Technology Development at Chevron
Benjamin Chaloner-Gill, PhD,
Senior Analyst, External Technology Development, New Business Development, Chevron Global Downstream LLC
11:15a-12:15p KEYNOTE PRESENTATION
Tools and Capabilities Necessary for Successful Open Innovation at Unilever, Jon Hague, Vice President, Open Innovation, Unilever
12:15p-1:30p Networking Luncheon / Exhibits Open
1:30p-2:30p KEYNOTE PRESENTATION
Piloting New Innovation Strategies to Transform R&D

Carlos Linares, Senior Vice President, Global R&D, Alberto Culver
 

- TRACK A -
Laying the Foundation of For Successful OI Initiatives

- TRACK B -
Institutionalizing OI
Across Functions

2:30p-3:00p CASE STUDY
Moving
from Embedded Innovation to Open Innovation
Jim Bartley
, Whirlpool Corporation
CASE STUDY
Integrating Corporate Functions and Institutionalizing Roles & Processes to Drive Open Innovation Success
Fabienne Jacquet, Colgate-Palmolive
 
3:00p-3:15p Refreshment Break / Exhibits Open
3:15p-3:45p CASE STUDY
Providing State of the Art Patient Care with CoDev
Chris Baker
,
Roche Diagnostics
CASE STUDY
Open Innovation: Changing the Game at Medtronic
Michael Hess
, Vice President, Innovation Excellence, Medtronic
RETURN TO PLENARY SESSION
3:45p-4:30p Content Integration Session
4:30p-5:30p PANEL SESSION
Intellectual Property Management and Open Innovation: Opportunities, Challenges and Solutions
  • What role does IP play in your portfolio
  • How do you define and implement a low cost asset strategy
  • How do you structure ownership of IP to ensure you can compete
  • How are your IP efforts for organic innovation different OI efforts
  • Share success stories

Moderator:

  • Cheryl Perkins, CoDev Conference Chair

Panelists:

  • Kim Zerby, Associate General Counsel/Director, Intellectual Property, Global Household Care, Procter & Gamble
  • Beat Mollet, IP Manager, Nestle Research Center
  • Kenneth Munsch, Director, Creative Office, Herman Miller
  • Mark Bünger, Research Director, Lux Research
6:00p-7:00p Networking Reception

Wednesday - January 27 —

Main Conference - Day Two

7:00a-8:00a BREAKFAST PANEL SESSION
Open Innovation Technology Roundtable
Details coming soon...
8:00a-8:15a Day Two Overview
Cheryl Perkins, Conference Chairperson
8:15a-9:15a KEYNOTE PRESENTATION
The Evolution of Open Innovation at Kraft, Dr. Todd Abraham, Senior Vice President, Nutrition & Research, Kraft Foods

Responding to Collaborative Challenges,
Shifting Corporate Culture and Measuring for Success

9:15a-10:00a CASE STUDY
Connect + DevelopSM: Measuring the Value of Open Innovation

Chris Thoen, Procter & Gamble
10:00a-10:30a Refreshment Break / Exhibits Open
10:30a-11:00a CASE STUDY
The BizSpark Program: Responding to Shifts in the Software Business Ecosystem - Rethinking Company Culture, Business Models and Metrics
Cliff Reeves
, Microsoft Corporation
11:00a-11:30a Content Integration Session
11:30a-12:30p Networking Luncheon / Exhibits Open
12:30p-1:30p CASE STUDY
Beyond Digital: Open Innovation in Future Media
Renu Kulkarni, Georgia Institute of Technology
1:30p-2:30p PANEL SESSION
Collaborating with Universities, Federal Labs and Research Centers: Structuring the Partnership for Success
  • How do you approach the right people at a university
  • How do you structure the relationships to work at universities
  • Success stories of tech transfer to and from universities

Moderator:

  • Cheryl Perkins, CoDev Conference Chair

Panelists:

  • David McFeeters-Krone, Intellectual Assets Corporation
  • Jeff Cope, RTI International
  • Alan Paklowitz, Eli Lilly
  • Steve Girrens, Los Alamos National Labs
2:30p-3:30p Content Integration Session - creating your action plan for success
3:30p

Conference Adjourns

Conference Info:

Register Online

Download Brochure:

Agenda & Program

  Key Benefits
Special Features
Agenda
Who Should Attend
Pre-Con Workshops
Keynote Presentations
Case Studies
Faculty
Conference Chair
Customer Testimonials
Participating Companies

Social Networking

 
CoDev Community

Fees & Logistics

 
4 Easy Ways to Register
Registration Fees
Team Discounts
Hotel & Venue
No-Risk Guarantee
Cancellation Policy

General Information

  Sponsorship Opportunities
About MRT & PDMA

CoDev Sponsors









CoDev Community

Check out the CoDev social networking site and connect with other Open Innovation champions.

© Copyright 2009 by Management Roundtable, Inc. and PDMA