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Monday - January 24

Pre-Conference Workshops

7:00a-8:00a Registration & Continental Breakfast
8:00a-12:00p AM Half-Day Workshop
A. Building Your Alliance Capability - Creating Competitive Advantage with your External Relationships
Instructor:
Ben Gomes-Casseres, Brandeis University
AM Half-Day Workshop
B. Building the Open Innovation Pyramid™
Instructors: Cheryl Perkins, Pat Clusman & Jeff Lindsay, Innovationedge LLC
12:00p-1:00p Networking Luncheon for Workshop Participants
1:00p-5:00p PM Half-Day Workshop
C. Using Technology Scouting to Drive Innovation
Instructor: Jay Paap, Paap Associates
PM Half-Day Workshop
D. Dealmaking 101: Tools, Methods and Approaches for Win/Win Negotiations
Instructor: Tim Bernstein, yet2.com
6:00p-7:30p Opening Networking Reception / Exhibits Open

Tuesday - January 25

Main Conference - Day One

6:30a-8:00a Conference Registration & Continental Breakfast
8:00a-8:15a Welcoming Remarks
MRT & PDMA
8:15a-8:30a Conference Overview
Cheryl Perkins, Conference Chairperson
8:30a-9:30a KEYNOTE PRESENTATION
Institutionalizing Processes, Integrating Geographies and Delivering Innovations to build External Innovation Success at Heinz

Joseph DeStephano, Director, Research & Development, H.J. Heinz

Selecting the Right Organizational Design to Achieve Your OI Strategy

9:30a-10:00a CASE STUDY
A Strategic Approach to OI, Processes and Culture Yields Increased Revenue Growth and Advanced Solutions at Pepsico
Owen Carryl,
PhD, Senior Group Manager, Pepsico
10:00a-10:30a CASE STUDY
Managing Open Innovation Where Atoms Are The New Bits
John B. Rogers, Jr.
, Local Motors
10:30a-10:45a Refreshment Break / Exhibits Open
10:45a-11:45a Fireside Chat:
Open Innovation Future Perspectives from Top Industry Leaders

Panelists: Wayne Delker, Clorox; and Jean Spence, Kraft Foods; John B. Rogers, Local Motors; Moderator: Cheryl Perkins, Conference Chair
11:45a-1:00p Networking Luncheon / Exhibits Open
1:00p-1:45p FEATURED SESSION
Open Innovation Beyond Borders:
Expert Interview with Adriano Amaral
 

- TRACK A -
Laying the Foundation For Open Innovation Success

- TRACK B -
Extending OI Practices Across Business Functions and Countries

1:45p-2:30p CASE STUDY
GSK Consumer Healthcare's Adventure into Open Innovation … and beyond
Helene Rutledge,
GlaxoSmithKline Consumer Healthcare & Gene Slowinski, Rutgers University
CASE STUDY
Key Strategies for Implementing OI Processes across the Organization
Christopher J. Ryu, LG Electronics
2:30p-3:15p CASE STUDY
Deal Structuring for Successful Open Innovation
Russ Conser, Shell International E&P, Inc. & Jay Paap, Paap Associates
CASE STUDY
Mars Connectivity and Collaboration-
The Mars journey towards opening it’s doors

Sandra van den Berg,
MARS Western Europe
3:15p-3:30p Refreshment Break / Exhibits Open
3:30p-4:15p CASE STUDY
IP and Open Innovation: Practice, Policy, and Moving to the Cloud
Jason Albert,
Microsoft Corporation
CASE STUDY
Achieving Open Innovation Success with a Bottom-up Approach to Implementation
A.J. Kait
,
Campbell Soup Company
RETURN TO PLENARY SESSION
4:15p-5:15p KEYNOTE PRESENTATION
Open Innovation @ Siemens
Thomas Lackner,
Chief Technology Office, Open Innovation Program
Siemens AG Corporation
5:15p-5:45p Content Integration Session / Day One Closing Remarks
6:00p-7:00p Networking Reception sponsored by Spigit

Wednesday - January 26

Main Conference - Day Two

7:00a-7:45a BREAKFAST PRESENTATION
Accelerating your Innovation Outcomes
Jon Fredrickson
, Innocentive
8:00a-8:15a Day Two Opening Remarks
Cheryl Perkins, Conference Chairperson

Embedding Open Innovation Practices
into Standard Operating Business Processes

8:15a-9:15a KEYNOTE PRESENTATION
Open Innovation at HP Labs – Accelerating Breakthroughs from Atoms to the Cloud
Richard Friedrich, Director, Strategy and Innovation Office, HP Labs
9:15a-9:45a CASE STUDY
Making Open Innovation Work: Key Steps to Break Down Internal & External Barriers
Susan Harman,
Manager, Open Innovation, Intuit
9:45a-10:00a Refreshment Break / Exhibits Open
10:00a-10:30a CASE STUDY
Leveraging consumers as co-developers to deliver novel mobile applications for TESCO 
Nick Lansley,
Head of R&D, Tesco
10:30a-11:00a CASE STUDY
An Open Innovation Journey within the Packaging Supply Chain
Kelvin Pitman
, Crown Packaging UK PLC
11:00a-12:00p PANEL SESSION
Open Innovation Tools and Methods
Panelists: Dick van Beelen, AkzoNobel Research, Development & Innovation; Rick L. Neby, 3M Display & Graphics Laboratory; Cynthia Rando, Wyle Integrated Science and Engineering; Moderator: Cheryl Perkins, Conference Chair
12:00p-1:15p Networking Luncheon / Exhibits Open
1:15p-2:30p KEYNOTE PRESENTATION
Changing the Game through the Power of Pull
John Seely Brown, University of Southern California

Co-Developing with Suppliers and Partners
Earlier in the Innovation Process

2:30p-3:30p CASE STUDY
Engaging Partners and Suppliers at the Onset of the Innovation Process and Beyond
Ronald McDermott, PhD,
Vice President Advanced Innovation, Research, Quality & Technology, Kellogg Company
3:30p-4:00p Content Integration Session / Closing Remarks
4:00p

Conference Adjourns