Tuesday, January 25
Institutionalizing Processes, Integrating Geographies and Delivering Innovations to build External Innovation Success at Heinz

Mr. DeStephano will discuss how Heinz transitioned its external innovation activities from a North American effort to a global matrix with capability that is delivering innovation. He will also address the mission, leadership, structure and processes of their external
innovation initiatives which includes and encompasses support functions that are necessary to execute their integrated processes.

You'll learn about:

• Effective engagement of global stakeholders in external innovation efforts

• Structure and roles that enable global collaboration

• Capabilities and processes required to deliver global innovations

• Partnerships with suppliers and advance research centers that virtually access the advanced technology solutions to meet the company and consumer needs

Joe DeStephano joined the H.J. Heinz Company in 2000 as a Senior Manager in Research & Development. In 2004 he was promoted to Director of R&D. He currently leads the Heinz Meals & Snacks R&D and External Innovation teams.

Over the past ten years, Joe has led teams for the H.J. Heinz Company with brands such as Ore-Ida, Smart Ones and T.G.I. Friday's resulting in significant business growth through multiple successful new product launches. He is committed to driving growth through consumer insight and technical innovation.

Prior to joining Heinz, Joe held positions with General Foods, Colgate-Palmolive and Pillsbury. He attended Pennsylvania State University, graduating with a Bachelor of Science in Chemistry, and Rutgers - The State University with a Masters degree in Food Science. He holds five patents.

Tuesday, January 25
Open Innovation@Siemens

The Internet and its new possible forms of collaboration have changed the way we work together profoundly. The opportunities offered by "social media" can also be used to enhance the power of innovation by using the wisdom of crowds. Over the past two years, Siemens has set up an Open Innovation Program to ensure the consistent completion of existing, successful approaches - like cooperations with universities and research institutions, patent management, the Siemens Technology Accelerator as well as the Technology to Business Center.

In this presentation, Dr. Lackner will discuss how Siemens' Open Innovation Program gained momentum, overcame barriers of "silo thinking" and has been able to truly leverage the potential of an open networked enterprise.

Specifically, he will discuss some of the key components of Siemens' Open Innovation Program including:

• The generation of over 600 innovative designs via an external idea contest by Osram around around "LED-emotionalize your light"

• The success of an internal idea contest focused on "sustainability" that garnered the participation of 3000 Siemens employees

• The launching of TechnoWeb - an inernal platform that facilitates expert networking withing Siemens. Urgent requests are fielded by the TechnoWeb community of more than 8,000 experts

• Partnerships with established market places such as InnoCentive and NineSigma to access the most advanced solutions from industry partners, academia or research institutions

• Outputs and results of Open Innovation Program versus traditional methods

Dr. Thomas Lackner is head of the Open Innovation Program at the Chief Technology Office of Siemens.  He has spent more than 20 years within Siemens in various management positions such as Vice President Transport Telematics at the headquarter of Siemens One, as CEO and founder of the Siemens Technology Accelerator GmbH (STA) in Munich and head of several departments within Siemens Corporate Technology, Siemens Traffic Control Systems and Siemens Information and Communication Networks. Before joining Siemens he worked for Philips and the Ministry for Science and Research in Vienna, Austria. In 1982 he was awarded the Post Doctoral Fellowship of the Max Kade Foundation which enabled him to work as a postdoctoral fellow at M.I.T. in Cambridge, MA, USA.

Wednesday, January 26
Open Innovation at HP Labs -- Accelerating Breakthroughs from Atoms to the Cloud

HP Labs conducts high-impact scientific research to address the most important challenges and opportunities facing our customers and society in the next decade. Our research is conducted in 19 labs and is focused on eight broad themes: Analytics, Cloud, Content transformation, Digital commercial print, Immersive interaction, Information management, Intelligent infrastructure and Sustainability.
HP Labs actively seeks, develops, and performs research projects and programs in a range of future-facing technology areas that align with HP's strategic vision and goals. Our world-class research staff operates in cutting-edge facilities at seven world-wide locations to support this work.

HP Labs' Strategy and Open Innovation Office pursues and coordinates research collaborations with top researchers and entrepreneurs in academia, government and business around the world. It ensures joint research endeavors result in high-impact research that meets HP and its partners' scientific and business objectives.
The office consists of a global team, bringing together expertise from around the world to foster discovery and address important issues; connecting the world's leading researchers, scientists, and entrepreneurs through ground-breaking programs; and collaborating with them to tackle the next generation of breakthrough technologies.

In this talk Mr. Friedrich will illuminate the context, motivation and results of HP Lab's Open Innovation Program. Specifically, he will discuss

• Open standards, Open source and Open Innovation: a natural evolution

• Tapping into the global marketplace of creative individuals and ideas

• The key components of an innovation culture

• The power of the triumvirate: strategic collaborations with academia, industry and government

• The Innovation Research Program: an annual, global, open competitive call for research collaboration proposals

• The Customer Co-innovation Program: accelerating and amplifying HP Lab's big bets in a real world context with leading edge customers

• The payoff

  • Breakthrough technology resulting from university collaborations

  • Breakthrough technology resulting from customer co-innovation

  • Thought leadership

• Lessons learned: what you need to know to supercharge your innovation program
   

Rich Friedrich is the Director of the Strategy and Open Innovation Office in HP Labs and reports directly to the Senior Vice President of Research. Leading a global team, he is responsible for the strategy and portfolio management of HP's central research organization, applying Open Innovation to amplify and accelerate research investments, and technology transfer so that the company can monetize these technologies. In his strategic role he is responsible for research investments in nano-technology, exascale computing, cyber security, information management, cloud computing, 3-D immersive interaction, sustainability, social computing and commercial digital printing. HP's Open Innovation program is recognized as the only global, open, competitive innovation program that has established deep and impactful research collaborations between industry and academia. Recent successes include awards to 61 professors in 46 institutions in 12 countries. Additionally, his team has developed ground-breaking Open Innovation programs, such as the Open Cirrus^TM cloud computing research testbed which is a unique collaboration between major industrial partners such as Intel and Yahoo and 9 universities and government institutes.

Previously Rich directed the Enterprise Systems and Software Lab (ESSL) at HP Labs. The ESSL research team focused on ambitious next-generation enterprise computing and management systems and invented distinctive cloud computing mechanisms that provide IT infrastructure and enterprise services on demand. Innovative results reduced the total cost of ownership for HP customers while improving flexibility by automating IT operations for trusted, virtualized data centers.

Rich's sustained record of innovative accomplishments spans his 20+ year career in HP research and product engineering positions. A strategic thinker and technical leader, he effectively directs multi-cultural, globally distributed teams that have produced several industry leading products. He led the system performance team that optimized the first commercial PA-RISC based systems in the mid-1980s and the first multiprocessor, online transaction processing RISC systems in the late 1980s. He led the architecture and design of a large scale, distributed measurement system for the OSF Distributed Computing Environment in the early 1990s. More recently, he led the teams that invented WebQoS, the novel technology for providing predictable and stable performance for Internet based applications, re-architected Linux for Intel's Itanium architecture, and provided key technologies to HP's Utility Data Center, Open View automation products and StorageWorks data grid products. His team has demonstrated the power of cloud-based services by working with DreamWorks to provide a remote 1000-processor Utility Rendering Service that was critical to the production of the feature films Shrek II and Madagascar. His team in the UK, working with the UK government, created a next generation cloud service to reach out to up and coming British animators through the SE3D Film Festival and demonstrated a multi-user service targeted for small and medium businesses using pioneering market-based dynamic resource allocation. These technologies and experiences led to the creation of a new cloud computing business in HP. Recently, his team has made important contributions in reducing the power consumption of data centers. Current results demonstrate a 50% reduction in power required to cool the computers in a data center. These results provide customers with financial savings, the electric power companies with peak power generation savings, and reduce the stress on the environment by reducing the demand for scarce natural resources and reducing the carbon footprint. The new business launched in November 2006 to deliver these capabilities to the market received enthusiastic reviews from the world's press.

A member of HP's Customer Technical Advisory Board, he regularly meets with CIOs and CTOs from the Global 1000 to discuss the future of IT. He has delivered keynote addresses at several major technical conferences and was an invited panel member for the Gartner Group's Technology Investor Summit, Interop's Data Center Summit and Gartner's Future of IT summit. He is on the board of advisors to USC Marshall Business School Center for Global Innovation and the UC Berkeley Innovation Forum. He meets with the press and industry analysts and his interviews have appeared in the San Jose Mercury News, CBS Market Watch, CNN.com, Information Week, PC Magazine, Fast Company, and Enterprise Linux. He is an active participant in government-industry-university partnerships through such groups as the US National Academies Government-University-Industry Research Roundtable. He has participated on many scientific program committees, is on the board of advisors for four major universities including the University of Illinois and the University of California San Diego, published extensively (his top five publications have been cited 640+ times), and is a co-inventor on fifteen patents. He is a graduate of Northwestern University and a Senior Member of IEEE.

Wednesday, January 26
Changing the Game through the Power of Pull

• Understand and honor not just new skills but also new dispositions

• Couple dispositions to create a virtuous cycle that enable you to seek out available resources with an eye toward appropriating and repurposing them for the problem at hand

• Connect disposition, supported by social networks, to amplify your reach, builds trust and peripheral awareness to form a powerful pull platform for global innovation.

John Seely Brown is a visiting scholar and advisor to the Provost at University of Southern California (USC) and the Independent Co-Chairman of the Deloitte Center for the Edge.

Prior to that he was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC)--a position he held for nearly two decades. While head of PARC, Brown expanded the role of corporate research to include such topics as organizational learning, knowledge management, complex adaptive systems, and nano/mems technologies. He was a cofounder of the Institute for Research on Learning (IRL). His personal research interests include the management of radical innovation, digital youth culture, digital media, and new forms of communication and learning.

John, or as he is often called--JSB-- is a member of the American Academy of Arts and Sciences, the National Academy of Education, a Fellow of the American Association for Artificial Intelligence and of AAAS and a Trustee of the MacArthur Foundation. He serves on numerous public boards (Amazon, Corning, and Varian Medical Systems) and private boards of directors.

He has published over 100 papers in scientific journals and was awarded the Harvard Business Review's 1991 McKinsey Award for his article, "Research that Reinvents the Corporation" and again in 2002 for his article "Your Next IT Strategy."

In 2004 he was inducted in the Industry Hall of Fame.

With Paul Duguid he co-authored the acclaimed book The Social Life of Information (HBS Press, 2000) that has been translated into 9 languages with a second addition in April 2002, and with John Hagel he co-authored the book The Only Sustainable Edge which is about new forms of collaborative innovation. He is currently working on two new books -- The New Culture of Learning with Professor Doug Thomas at USC and The Big Shift: From Pull to Push with John Hagel.

JSB received a BA from Brown University in 1962 in mathematics and physics and a PhD from University of Michigan in 1970 in computer and communication sciences. He has received five honorary degrees including: May 2000, Brown University awarded him an honorary Doctor of Science Degree; July 2001, the London Business School conferred an Honorary Doctor of Science in Economics; May 2004, Claremont Graduate University granted him an Honorary Doctor of Humane Letters; May 2005, University of Michigan awarded him an Honorary Doctor of Science Degree, and May 2009, North Carolina State University awarded him an Honorary Doctor of Science Degree.

Who Should Attend

TESTIMONIALS

"I have been to this event 3 years in a row now. I always take away a number of ideas that will impact my open innovation organization. The networking, new ideas and case presentations are enlightening and refreshing."
Jennifer Dugan, Nestlé

"My first attendance at CoDev, I found a very supportive group of allied professionals willing to share and help in making collaboration work. I have lots of live leads, 50 new contacts and tons of ideas to apply!
Jon Hague, Unilever

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