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By attending CoDev 2011, you will learn:

• How to develop and implement a dynamic open innovation framework that crosses physical and cultural boundaries

• What steps Intuit has taken to facilitate the free flow of ideas, concepts and prototypes both internally and externally

• How to connect with the right partners to help you build and strengthen your organization's open innovation capabilities

• How PepsiCo partners with external innovators to solve challenging technical problems on products, processes and packaging from their core businesses and create new profitable businesses

• About LG Electronics development of "Collaborate & Innovate" initiatives and the journey the company embarked on to make the shift from a simple transactional approach of finding and buying technologies to more of a relationship based approach to working with external partners who can mutually benefit from co-development efforts

• How Microsoft approaches open innovation through its licensing efforts, including those efforts involving open source companies with a different licensing and business model

• What partnering strategies can help you secure exclusive rights to proprietary technologies and accelerate speed to market of advanced solutions

• The role of strategic partnering in managing risk within pharma technology portfolios at Merck

• Key differences in structuring partnership deals: large versus small companies, universities versus research centers

• Shell Corporation's approach to deal structuring; the importance of striking the right balance between flexibility and structure

• Key strategies for planning and executing a global open innovation initiative

• The critical steps taken by H.J. Heinz company to transition their external innovation efforts from primarily a North American focus to a global matrix and its impact on the innovation pipeline

• How to shift and evolve your company culture to drive higher value deals

• How Siemens AG overcame barriers of "silo thinking" and has been able to truly leverage the potential of an open networked enterprise

• About the key components of HP Labs Open Innovation program including: how to tap into the global marketplace, fostering an innovation culture, building strategic collaborations with academia, industry and government and co-innovating with customers

• Identifying and implementing metrics for open innovation success

• About Intuit's development of Intuit Brainstorm, an internal platform that connects employees with the ideas they are most able to help germinate, and its implementation of the annual Entrepreneur Day, an event that brings start-up companies and entrepreneurs to Intuit to look for ways to grow their business through open innovation

• How Tesco has turned customers into successful co-developers

• The strategies, processes, and tools GlaxoSmithKline Consumer Healthcare used to achieve a pipeline that is 50% open innovation enabled
   

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