A Strategic Approach to OI, Processes and Culture Yields Increased Revenue Growth and Advanced Solutions at Pepsico

With a focus on delivering consumer preferred product designs, Owen Carryl from PepsiCo will share how they are leveraging open innovation to turbo charge their innovation capacity. You will learn how they are partnering with external innovators to solve challenging technical problems on products, processes and packaging from their core businesses and create new profitable businesses.

Owen will also discuss the impact partnerships are having at PepsiCo, from securing exclusive rights to proprietary technologies, to accelerating speed to market of advanced solutions. His presentation will provide recent case studies that are increasing their innovation capability through their open innovation journey.

Managing Open Innovation Where Atoms Are The New Bits

In pursuit of this goal his team has cultivated the largest car design and development community in the world. 1000's of active designers, engineers, and enthusiasts from over 120 countries and territories currently work with their peers through the Local Motors Community to bring the cars to market that the world thought had ceased to be possible. This community operates in a completely open-source fashion, sharing ideas and developing them alongside the Local Motors team in a force of co-creation. The focus is on developing niche-specific car models, which, made in small volumes, address the critical needs and desires of their local community. Each of these models is brought to life in a state-of-the-art micro-factory, capable of building many different models of low-volume cars in each local community. In America, customers are actually included in the process of their car-build whereby they come to the micro-factory to learn and do alongside a trainer from the Company. This on-site build process memorializes the beginning of an open development life between user, company, and community around one of the most important physical machines of all time, the car.

In their first demonstration, Local Motors has launched the Rally Fighter, a light weight, authentic off-road vehicle made to satisfy the most demanding off-road customer of the desert southwest while delivering an uncompromising sustainable manufacturing and life-cycle footprint. Over 130 Rally Fighters have been ordered in the first year of production and cars are currently on the road with customers. The Rally Fighter and it's customers can currently be found bringing each other to life in the Company's first micro-factory in Phoenix, AZ.

During Co-Dev 2011, Jay will focus specifically on the management challenges facing an open development company:

In specific, he will focus on:

• The difference between crowd-sourcing and co-creation and the important role that a Company and its management play in the creation of a real product.

• The meaning of a community and of customers, who plays in each role, and how they may be different.

• The difference between open source and co-creation as macro themes in today's hyper-innovation scramble, and how to harness the benefits of each mindset and to avoid their pitfalls.

• The conditions under which a manager should pursue open development in the creation of a product.

• The management roles necessary to succeed in co-creation.

• An open discussion on incentives and transparency in aligning a team and a community with a common goal to satisfy customers.

As an important note, Jay would like to point out that open innovation has a very different meaning and application in different industries; therefore, humility and the ability to learn from others is a distinguishing factor in those who succeed and those who wither under the weight of dogma and process. Said simply, he is willing to learn as much as he is willing to share, so come ready with your questions and thoughts.

Let's Make C.O.O.L. Cars.

Making Open Innovation Work: Key Steps to Break Down Internal & External Barriers

Intuit has emerged as one of the few champions of open innovation in the technology industry. This evolution towards openness has reaped big rewards for the $3 billion financial services company, by helping them move faster, make better decisions and identify the next big, disruptive idea.

Jan Bosch will outline Intuit's approach to implementing Open Innovation. Specifically, he will discuss steps taken to facilitate the free flow of ideas, concepts and prototypes both internally and externally. He will focus on two highly successful efforts. First, the development of Intuit Brainstorm, an internal platform that connects employees with the ideas they are most able to help germinate. Secondly, the implementation of the annual Entrepreneur Day, an event that brings start-up companies and entrepreneurs to Intuit to look for ways to grow their business through open innovation and partnerships.

TRACK A
GSK Consumer Healthcare's Adventure into Open Innovation … and beyond

GSK Consumer Healthcare has significantly grown its portfolio through Open Innovation. Starting with an assessment of its OI capabilities in 2006, and combining OI with other management initiatives, GSK CH Consumer Healthcare's pipeline is now 50% Open-Innovation enabled. That is a high hurdle. Greater than 50% of a product must come from the outside world to be considered "open-innovation-enabled".

Integrating OI into the firm's infrastructure is a complex task. There are staffing and career development issues to address. The firm needs objective criteria, not just for selecting ideas, but for tracking their progress through development. GSK created pockets of innovation so that the firm has areas of flexibility; like an entrepreneurial company. All of this was done in the context of the "Want, Find, Get, Manage" Model.

What is the next step? Co-invention! Forming relationships with the expressed desire to create the future. Join Helene Rutledge and Gene Slowinski as they describe GSK CH's adventure into Open Innovation...and beyond.
 

TRACK A
Deal Structuring for Successful Open Innovation

Getting the right deal in place is a key success factor for open innovation and one in which many companies struggle. Russ Conser with Shell Corporation will candidly discuss Shell's approach to deal structuring.

Specifically, he will address:

• Striking the right balance between structure and flexibility - relationships are incredibly important but also recognize that "good fences make good neighbors"

• The value of using non-binding "term sheets" before entering into contracts

• Key differences in structuring partnership deals with large versus small companies, universities versus research centers

• Identifying and implementing metrics for success

• Lessons learned and pitfalls to avoid

TRACK A
IP and Open Innovation: Practice, Policy, and Moving to the Cloud

In today's environment, open innovation is the name of the game. In the technology sector, no one company holds all of the pieces to the next great product or service. Instead innovation is becoming ever more heterogeneous and fragmented. To navigate this landscape, companies are increasingly turning to IP licensing. IP is the currency of open innovation, allowing companies to make their technology available to others and foster collaborative partnerships free of the concern that their inventions will be misappropriated. This talk will explore how Microsoft approaches open innovation through its licensing efforts, including those involving open source companies with a different licensing and business model. It will also explore how government policies impact the success of open innovation, and ways governments can promote increase IP collaboration. Finally, we will look at what form open innovation may take in cloud computing, and how companies will have to adapt in this new environment.

TRACK B
Key Strategies for Implementing OI Processes across the Organization

LG Electronics has made a strong commitment to become a true innovation focused company and to do that it has developed specific "Collaborate & Innovate" initiatives. Chris Ryu will discuss how LG Electronics made the shift from a simple transactional aproach of finding and buying technologies to more of a relationship focused approach to working with external partners who can mutually benefit from co-development efforts. Chris will share case examples of how LG Electronics has developed and implemented open innovation processes across multiple business processes and levels.

Specifically, he will address:

• Developing and aligning open innovation process with business strategy

• Expanding your open innovation processes across multiple business functions and levels

• Lessons learned from Collaborate & Innovate initiatives

TRACK B
Managing Risk in Pharma Technology Portfolios via Partnership Strategy

Technologies create value for pharma by improving, enabling or accelerating decisions in the discovery-development-clinical pipeline. In due course of time, pharma companies make significant investments in technologies. Since technologies evolve rapidly (3 to 5 years compared to drug discovery-development cycle of 10 to 20 years), pharma companies need to decide periodically when to adopt/upgrade, implement, and retire technologies. At each stage, decisions also need to be made whether to access technologies as fee-for-service, build in-house, or develop a strategic partnership. We describe a process that manages risk by matching technology solutions to therapeutic area needs and illustrate with the case of strategic partnering.

TRACK B
Mars Connectivity and Collaboration-
The Mars journey towards opening it’s doors

The importance of being open and receptive to ideas and solutions from the outside world is known and seen as key to success in the modern day competitive environment. Nevertheless not all companies embrace openness to the same extent or are hindered by internal NIH syndromes or other culturally defined barriers.

In this presentation, Sandra will paint a picture of the journey at Mars towards collaborative openness, Presenting the team structure and how they have embraced the WANT-FIND-GET-MANAGE process and developed tools that help people to make open innovation projects a reality.

The case study will give you a good understanding of Mars’ ways of working, which things can go wrong, as well as what is needed to guarantee success in setting up and implementing open innovation within an organization.

Leveraging consumers as co-developers to deliver novel mobile applications for TESCO

In his presentation, Nick will explore the background to Tesco's newly formed mobile strategy. That strategy, which consists of a mix of in-house development of mobile applications combined with the creation and nurture of an 'army' of third-party developers, means that Tesco is in a better place to provide exactly what the customer is looking for on their mobile device. Nick will also reveal how, by implementing this strategy, Tesco will be able to respond swiftly to the changing habits, fashions and mood of its online customers without having to spend a fortune "guessing" what's around the corner.

An Open Innovation Journey within the Packaging Supply Chain

Many of the best known Open Innovation case studies have come from consumer good brand owners. However, further up the supply chain, although the principles are the same, some of the issues, processes and tools need to be adapted or changed. Indeed many companies find that Open Innovation is Journey of discovery that needs careful navigation.

This case study will map the journey taken by Crown Holdings’ Corporate Technology and will cover:

• Learning and sharing with others

• Building networks

• Changing the Culture

• Developing tools

• Adapting processes

As with most types of innovation the journey is ongoing but some of the challenges overcome as well as the successes and rewards reaped on the way will be shared.

Engaging Partners and Suppliers at the Onset of the Innovation Process and Beyond

Abstract coming soon...

Who Should Attend

TESTIMONIALS

"I have been to this event 3 years in a row now. I always take away a number of ideas that will impact my open innovation organization. The networking, new ideas and case presentations are enlightening and refreshing."
Jennifer Dugan, Nestlé

"My first attendance at CoDev, I found a very supportive group of allied professionals willing to share and help in making collaboration work. I have lots of live leads, 50 new contacts and tons of ideas to apply!
Jon Hague, Unilever

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