Systematic Open Innovation:
Screening and Scouting Technology Landscapes
March 3, 2011 / 1:00pm-2:00pm ET

• How, through use of mining and mapping global technology landscapes, Kraft Foods has identified innovative solutions, white spaces and potential partners in a systematic and proactive manner

• Staging proactive scouting and screening for value creation -- aligning insights to the right team members and initiatives to solicit feedback, obtain buy-in and drive meaningful responses

• Best practices in using technology landscaping in a systematic Open Innovation program, including: defining scope, collecting results, linking to broader business goals, and developing strategies for applying the information to open innovation initiatives throughout the enterprise

Linda and Barry will take questions from the audience and we would like to encourage dialogue during this live web event. The webinar is complimentary for past and present CoDev participants to attend and is limited to 100 participants.

Linda Perucca
Section Manager, RD&Q Intellectual Property Strategy
Kraft Foods

Linda Perucca joined Kraft Foods Global Inc. in 1990 as a product development scientist and has held various positions within the organization with increasing responsibilities. Her roles have varied from new product development, quality improvements, and productivity margin improvements. Linda has also managed Basic Sciences Physical Characteristics Area within Research to solve business problems. In her current role, she manages the Global Intellectual Property Strategy for Kraft. She is responsible to managing Kraft Foods Global Inc. Global Patent Estate, setting the Intellectual Property Strategy, and development and roll-out of Global Intellectual Property programs and processes.

Prior to joining Kraft, Linda worked three years for Schwan Sales Enterprises as a Product Scientist for the Tony's Pizza Food Service Division. She holds a BS degree from Purdue University in Food Science and a Baking Certification from American Institute of Baking.

Linda has been a member of IFT since 1985 and has held several positions within Chicago Section and IFT. She is the past Chair of the Chicago Section IFT and has held various chair committee positions including Host Section Activities for the National Convention. On the National Level, Linda has been the Chair of the Section Committee and Membership Experience Committee that recently developed the new image and tag line for IFT. Linda is also on the Board of Directors for Junior Achievement of Chicago Suburban Board.


Barry Brager
Founder and Managing Partner
Perception Partners^®

Barry is the Founder and Managing Partner of Perception Partners^®. He leads a research services organization that, using data and text analytics, has analyzed more than a half-million patented innovations worldwide and has supported business decisions related to more than $1 billion in technology-related transactions. Barry is recognized as a leader in the areas of IP and innovation. In 2009 and again in 2010, Barry was named one of the World's Leading IP Strategists in the global IAM250, published by IAM Magazine. In 2008, he completed his second term as Small Business Committee Chair of the Intellectual Property Owners Association based in Washington, D.C. He also co-chaired the Licensing Executives Society USA-Canada Annual Meeting that same year. Barry is a frequent speaker on IP strategy, valuation and the links between patent intelligence and competitive advantage. Barry holds an MBA from Emory University, graduating Beta Gamma Sigma and first in his class