Increasing Business Unit Receptivity to Ideas from Inventors and Entrepreneurs

Inventors and Entrepreneurs are a rich source of ideas and solutions for unmet consumer needs, yet companies rarely commercialize inventor- or entrepreneur-submitted ideas and solutions. The Clorox Open Innovation team found this out the hard way when they built a robust pipeline of high-quality ideas and solutions flowing in from external inventors and entrepreneurs, but found few takers when these were submitted to the business.

Realizing this was more of a process and structure issue than a cultural resistance to external ideas, Clorox Open Innovation now hands off external submissions not directly to the business unit but instead to internal cross-functional innovation teams. These teams review submissions, separate ideas close to the core business from those that may be beyond the core, and add missing technical, consumer and market insights. They then socialize these refined ideas and solutions with innovation allies within the business, who provide appropriate context and advice on how best to pitch both core and non-core ideas.

Navin is Partnerships Leader for The Clorox Company, responsible for nurturing innovation-led partnerships that lead to growth. Prior to joining Clorox, he spent seven years at The Corporate Executive Board advising Fortune 500 innovation and operations executives, and five years in product development at The Cessna Aircraft Company. Navin has a Ph.D. in Materials Science and Engineering from Case Western Reserve University, an MBA from Cornell, and is a graduate of the Indian Institute of Technology.

Partnership Engagement Models:
Assessing Alignment for Mutual Gain

Basing business partnership success on the degree to which mutual benefits are gained, Mars, Inc., has developed a partnership engagement model that uses a set of practical tools to structurally test whether all parties involved can fulfill the critical parameters necessary to deliver a win-win situation for all. These parameters include such areas as scope, resources, ROI structure, relationship and boundaries.

Mr. Langeler will give an overview of this highly successful engagement model, sharing specific tools and their function in fostering a collaboration that realizes added value for its mutual customers and consumers.

Ton Langeler is Global External Innovation Director for Mars Chocolate. Ton has over 20 years of line management and consultancy experience in the field of sales, marketing and product development, specializing in Innovation Delivery, collaborations and alliances. He has led the introduction of many household-name products, including M&M's Crispy and Amicelli chocolates for Mars and Senseo coffee system for Philips and Sara Lee. Ton studied Electronic Engineering and holds a Masters degree in Business Administration from the Erasmus University / Simon School (Rotterdam/Rochester). He is a published author of two books on innovation. A third book; 'innopreneur', is a compilation of articles from various authors on Innovation Delivery and will be launched by the end of 2011.

Creating an Open Innovation Culture Using Crowdsourcing Methodology in Internal & External Innovation Ecosystems

Since 2008, Siemens set up an Open Innovation Program to tap blank spots in its innovation portfolio and pilot various projects with new methodologies, mostly related to or based on Web2.0-platforms. This presentation will show how Siemens' Open Innovation activities embrace both external approaches, which aim at building and extending a sustainable ecosystem of innovation, and internal ones, which serve to anchor a new and open mindset in the Siemens innovation culture.

Mr. Blumoser will discuss the following:

• Crowdsourcing business ideas: Why the Siemens Smart Grid Innovation Contest has two very different phases

• Opportunities & Risks: IP issues, the underlying biz case, and how the daily barriers may be overcome

• Internal idea crowdsourcing: How Siemens Mobility made use of their employees' expertise and creativity to generate future business opportunities

• Internal expert networks: Why the Siemens TechnoWeb2.0 is more than "Just a corporate expert network"

In addition, Mr. Blumoser will address next steps for potential for further embedment of OI methodology within established processes

Bernd Blumoser is project manager in the Siemens Open Innovation program, responsible for conceptualization and implementation of different open innovation approaches like open idea contests or innovation jams. After studying International Cultural and Business Studies in Passau and Barcelona, he was consultant at Siemens Management Consulting (SMC).

Setting a New Alliance Up for Success- Critical Considerations

As with any new structure, a strong foundation is crucial to long term success. Jim Dishong, from Eli Lilly and Company, will share his experience in multiple complex bio-tech alliances as to what makes up these foundational elements, including:

• What was the basis for the venture and what does that suggest about structure, decision making, leadership roles and governance?

• What operation model is envisioned- joint decision making (consensus) versus “lead/input”?

• Right person, right role…

  • collaborator versus “Lone Ranger”?

  • structured decision maker or “gut/intuition”?

  • real influence in an organization or simply a “mouthpiece”?

Making the tough decisions on structure, roles and people up front will help maximize the opportunity for success in this inherently complex business model.

Jim Dishong has leadership experience in a wide array of situations including drug delivery/device strategy, development, manufacturing and general management.
Starting with an education in Industrial Engineering from Purdue University (BSIE/MSIE), Jim has been with Eli Lilly and Company for 29 years with a focus on the bio-tech side of Lilly (Diabetes, Growth Disorders). Early in Jim’s career he had the opportunity to lead manufacturing and procurement operations for Lilly’s IVAC (infusion pumps, IV sets) subsidiary in San Diego, CA and Tijuana, Mexico. Later, Jim was the General Manager for Lilly’s CPI del Caribe (pacemakers, implantable defibs) site in Dorado, Puerto Rico.

Engaging Partners for Open Innovation -
A PepsiCo Perspective

Innovation is unpredictable. The appropriate processes and resources cannot warranty a successful outcome, but they will give you a better chance. The same applies to the engagement of your Partners. In order to maximize the return of your investment it is key to set reasonable expectations, choose the right partners and avoid very common mistakes.

• When to use external partners and when not?

• How to choose the right partner?

• Very frequent mistakes that you should avoid

Ricardo is Director for Packaging Advanced Research at PepsiCo and has over 15 years of experience in R&D and Innovation. During his career, he has lead several R&D initiatives involving Personal Care, Household and Beverage categories, having managed both domestic and international teams. In his current role, Ricardo is running cutting edge new technology programs, supporting the mission of placing and maintaining PepsiCo at the forefront of Packaging & Product Innovation.

General Mills' X3 Process - Tools, Processes and Best Practices for Engaging External Solution Providers

After a six year journey of connected innovation General Mills has amassed a small arsenal of great tools, techniques and best practices for open innovation practitioners. As these tools and practices evolve, the need for a core centralized team to serve in a facilitation capacity is critical to ensure that practitioners are using the best equipment and are in the richest spaces as they look for potential solutions.

Mr. Antinone will outline General Mills' new pilot program, the X3 process, and discuss its role in guiding project teams to select the right approach for engaging and vetting external solution providers.

Specifically, Mr. Antinone will review the three phases in the X3 Process:

Phase I. eXamine: alignment on key technical questions and identification of key gaps in knowledge that may lead to good spaces to explore solutions

Phase II. eXpand: consolidation of exploration spaces, defining search plan (internal, external or both, invest in research, invest in IP, etc.); craft well written problem statements for external solution providers

Phase III. eXplore: identifying solution providers and initiating active projects

Mr. Antinone will share key learnings and next steps towards full implementation.

Mike Antinone is Associate Director of Connected Innovation at General Mills and is part of the General Mills Worldwide Innovation Network. Currently leading GMI's Innovation Entrepreneur Community, he has 18 years of experience in the food industry. In addition to General Mills, Mike also worked at The Pillsbury Company and Abbott Nutrition. Mike received his Bachelor of Science degree in Food Science and Technology from the University of California at Davis, and his Master of Science and Doctorate in Food Science from Cornell University.

Benchmarking IP Portfolios to Qualify and Streamline your OI Partner Selection Process

When it comes to open innovation, intellectual property is typically not a factor until the due diligence phase of the project. By integrating IP mining into the early stages, attendees of this session will learn how to spot technology trends, develop competitive landscapes and benchmark IP portfolios in order to better identify new technology partners and streamline the open innovation process.

In this session, attendees will:

• View an open innovation process demonstration at a large packaging company

• Understand how intellectual property analysis is enhanced in the want and find phases of the project

• Discover new ways to leverage current IP portfolios for faster, more targeted analysis and development

Driving Pharmaceutical Innovation Forward: The "Open" Approach

With the increasing cost of bringing a drug to market alongside a decline in productivity, changes to the traditional pharmaceutical business model are being made to increase both Innovation and ROI. Taking a fresh look at how they innovate, pharmaceutical companies are engaging in Open Innovation to revitalize research, reduce cost and expand product pipelines.

In this session, Dr. Neervannan will share experiences and strategies on how to:

• Align open innovation to the organizational strategy to drive successful outcomes

• Develop "zero-gravity" thinking that is not weighted down by past experiences

• Identify and define processes that incorporate
  "openness"

• Leverage internal and external knowledge to accelerate R&D output

Calera's Challenge Innovation Journey

Mr. Seeker will discuss how Calera traditionally solved problems and the motivators that pushed Calera to explore Challenges, Open Innovation and Crowdsourcing as an alternative mechanism for solving problems.

Key takeaways:

• Where Calera is currently in the Challenge process, including an overview of some of the current challenges

• Expected outcomes and benefits of the InnoCentive challenge program

• Key learnings and best practices gleaned from their approach

• What's the future hold and next steps

Wm. Randall Seeker is the Chief Technology Officer at Calera Corporation where he manages the technology development of the Calera process. Calera is pioneering new carbon capture and low energy production of chemicals and carbonate building materials. Prior to joining Calera, he was the Manager, New Product Development at GE Environmental Services in Santa Ana California. At GE, Dr. Seeker was responsible for all internally and externally funded new product and technology development for GE Environmental Services. He is also an adjunct professor at the University of California, Irvine in the Mechanical and Aerospace Engineering Department where he teaches Renewable and Sustainable Energy Systems and conducts fundamental research on combustion and energy systems. He has 33 years of experience in research and development, combustion technologies, air pollution control and monitoring, waste treatment technologies and conventional and advanced power systems. Dr. Seeker received his Ph.D. in Engineering (nuclear and chemical) from Kansas State University. He served on the U. S. Environmental Protection Agency's Science Advisory Board for over 10 years and has served on several U.S. National Academy of Science panels. He has testified before U. S. Congressional committees on the results of his studies and he served on the Alternative Chemical Weapons Disposal Subcommittee of the NAS. Dr. Seeker is the inventor of 31 US and International patents and has an additional 20 published patents pending. He has over 200 technical publications (over 100 peer reviewed) on various aspects of the air pollution control from combustion systems and advanced carbon capture and conversion technologies.

Delivering ROI when Building Global OI Networks

Traditional external research approaches of 1 to 1 interactions have been replaced under OI with 1 to 1 partnerships. Additional layers are now being added where partnerships are developed into operational networks across businesses, institutes and international boundaries. In the past these types of relationships were fraught with issues of confidentiality and intellectual property rights but these can now be better managed by using expert centres to act as the co-ordinating point. Illustration of this evolving approach to networking will be illustrated and the ROI benefits described.

Roger Leech is the Unilever Open Innovation Director for Portfolio and Scouting. He covers the overall OI budget and success metrics, academic strategic alliances and has a team of scouts in the six Unilever Global Laboratories supporting technology scouting for the business. He joined Unilever in 1976 after graduating in bacteriology and virology since when he has been involved in a number of research areas that led to working as the personal assistant to two Unilever Research Directors. After working in the Home & Personal Care application unit networking information and knowledge with Unilever business units around the world, he spent two years in the Information Technology Group delivering a single portal environment and associated global directory. This was followed by his most recent role as Operations Director for the Corporate Research Team based in the Colworth Laboratory. His driving interest is the harnessing and delivery of new science and technology.

Maximizing ROI via Open Innovation and Technical Roadmapping

Mr. Gray will outline how GOJO Industries is attempting to uncover uncertainties and risks earlier via a newly developed process for creating technical roadmaps towards BHAGs (Big Hairy Audacious Goals). GOJO Industries has applied structured brainstorming to create solution path diagrams that serve as a framework for technologies across multiple product platforms.

Takeaways:

• Benefits of a new innovation process tool which has increased collaboration, out of the box thinking, focused research, increases ROI.

• Shared experience of addressing the implementation challenges associated with cultural changes

• Importance of identifying future needs with developing technologies

• Applying open innovation through technology and strategic supplier partnership to reduced development costs and accelerate future generation products

Bob Gray is the Director of New Technology and Alliances at GOJO Industries headquarters located in Akron, Ohio. He has over 25 years’ experience in Innovation Strategy, Global Marketing, and Product Development in diverse areas such as Polymer Additives, Structural Adhesives, Aviation Laminates, and Hand Hygiene Delivery. Through his work at companies such as Ciba, Cytec, and Great Lakes Chemical (now Chemtura), Dr. Gray has delivered over a dozen major commercialized products and 50+ technical papers & patents. His formal education is in Chemistry with a Bachelor of Science degree from Clarkson University and Doctor of Philosophy form Texas A&M University.

Using Reverse Business Models on your Path to Open Innovation

Developing your innovation ecosystem into true and measurable Open Innovation and Co-Creation is essential when moving your innovation business from Innovation pipelines to successful innovation market places. Discuss with Fabian Schlage how Nokia Siemens Networks uses managed anarchy models for driving Open Innovation and share his insights on how to turn think tanks and campaigns into dedicated start-ups lead by champions using a true end-to-end approach. Learn more about Nokia Siemens Networks' approach of integrating cultural diversity and cultural governance into the organization's innovation cycle, its impact on open campaigns, as to career centered programs and rewards for behavior, and the concrete benefits for your organization.

Fabian S. Schlage was born 1970 in Munich, University studies in computer science at Technical University Munich, since 1994 within Telecommunication Industry. Fabian is the Head of Innovation Management at Nokia Siemens Networks and a lecturer for Innovation Management at German and Swiss Universities. Heading functions within industry organizations such as BITKOM, EURAM. Fabian is a personal business consultant to the Chief Executive Board within Siemens AG; responsible for heading functions within business transformation and has established innovation management within Nokia Siemens Networks.

Innovation and Collaboration in R&D at Dolby: How to Leverage Talent, Improve Product Development, and Facilitate Innovation

Since the 1960s, Dolby Laboratories has been a leader in audio innovation. Beginning with Dolby® noise reduction, Dolby Laboratories has developed many groundbreaking technologies, advancing the science of audio reproduction. To illustrate a novel way to drive innovation, we will describe how Human Resources (HR) led the implementation of Product Development Open Innovation communities at Dolby. We will describe lessons learned from the top engineering leader’s strong desire to create a community, how we enrolled advocates, developed community managers, formulated metrics, and selected ‘smart’ technologies. We will present what did and did not work, and how we solved some difficult challenges in real time.

Take-aways:

• How HR can enable Communities in Product Creation by leading and enabling technology

• Open Innovation technology vendor choices – selection factors, observations, recommended solution

• Tips and techniques to ensure vitality with smaller, more exclusive leadership Open Innovation communities

• Role of Community Managers in innovation communities

• How to sustain engagement and maximize transfer into Product Creation to yield winning programs

• What didn’t work in the early rollout and adoption, and how we approached it

George Hudgens is a creative problem solver, finding new solutions to old problems. As Director of HR Operations for Dolby Laboratories, George is working on a broad program to transform the ability of HR to contribute in ways that truly have significant impact on the business strategy and execution. The program includes strategic workforce planning and analytics, maximizing process automation and efficiency, and efforts to increase collaboration, innovation and employee engagement. Prior to joining Dolby Laboratories, George was Director of HR Systems at Sun Microsystems. He spent the beginning part of his career consulting on process and systems, giving him exposure to problem patterns and solutions across many industries and corporate cultures. He has a Bachelor of Science in Industrial and Operations Engineering from the University of Michigan. A harbinger of what HR can accomplish, his strong technology background assists in pushing the function’s relevancy to business success.