Tuesday, February 14
Technology Co-Development Challenges

Flavors and fragrances create the key differentiating element for many food, beverage, and consumer product brands. Customer or supplier co-development in this highly-competitive, custom business poses a number of unique challenges. These include intellectual property access, value-sharing, and time-to-market considerations. This discussion will focus on using learning from past IFF projects to create new principles for future success.

Michael Popplewell is Vice President, Corporate Research & Development at International Flavors & Fragrances. He leads R&D and innovation in a variety of areas including Delivery Technology, Malodor Control, and Performance Modeling. Mike has over 20 years of experience in the flavor and fragrance industry, and previously worked at McCormick and Alfa Laval. He received his BS from the Ohio State University, and his MS and Ph.D. from the University of Massachusetts. Mike also holds an MBA from Loyola University – Maryland.

Tuesday, February 14
Expanding Open Innovation
as a Key Driver of Business Growth

Historically, Avery Dennison relied primarily on internal/closed innovation to drive business growth with occasional acquisitions and strategic partnerships. More recently, the company has increased its outward focus to better understand end-user needs and more effectively find external innovative solutions.

Avery Dennison recently opened its Open Innovation Office with the goal of bringing more discipline to its external focus and to leverage open innovation as a key driver of business growth.

Key Takeaways:

• How to quickly build your company's open innovation capability - focusing on the right people, partners and processes

• Examples of "quick wins" and use of appropriate metrics to track the impact of your open innovation activities

Owen Carryl is VP of External Innovation at the Avery Dennison Corporation (AD). In this role, he is responsible for building the Avery Dennison's Open Innovation Network (ADOIN) to significantly enhance access to external innovators, dramatically expanding Avery Dennison's ability to identify new partnership, co-development, licensing or acquisition opportunities that will enhance Avery Dennison's ability to bring new solutions to market quickly and efficiently. Prior to joining Avery Dennison, Owen worked for five years at PepsiCo and was instrumental in transforming Frito-Lay's Open Innovation.

Wednesday, February 15
Open Innovation's Role in Fueling Kraft's Successful New Product Pipeline

Ms. Bassa will provide an overview of the brands and portfolio for the Latin American Operations. She will show how their internal innovation efforts coupled with successful open innovation partnerships have led to a pipeline of consumer preferred products. These efforts have evolved from a strong foundation and will continue to deliver value for years to come.

Key Takeaways:

• Benefits seen to date for open innovation

• Examples of the process and a few tools that have enabled the delivery of new products

• Linkages to Corporate capability hub

• Description of what's next in their open innovation journey

Ivette A. Bassa is currently Vice-President of Research, Development & Quality for Kraft Foods Latin America based in Coral Gables, Florida. As such, she is responsible for product and package development, corporate quality, regulatory and scientific affairs programs in the Region.

Bassa started her career at Kraft Foods in 1986 working in the Frozen Novelties area of the Desserts Division at the General Foods Technology Center in Cranbury, NJ. In 1987 she transferred to the company's Development group working on Dry Desserts. She moved to Tarrytown in 1989, where she progressed through increasing areas of responsibility in the Established Dry Desserts group. She developed expertise in gelatins, puddings and pies by working on numerous line extensions, quality improvements and productivity projects, including those related to functional ingredients in the various products and strategic supplier alliances. In 1995 she transferred to the Beverages Division as a Section Manager with responsibility for developing and introducing line extensions and new products for all Beverage categories. In 1997 she moved to Kraft's Ingredients and Flavors group in Tarrytown, NY. From there she moved to Glenview as Associate Director New Meals in 1998, and later Associate Director of Operations and Research & Development Strategy. In 2000 she became Director Research & Development and Quality for Kraft Canada, where she integrated the Nabisco organization into Kraft Foods Canada. In September of 2002, she joined the Latin America Division of Kraft Foods as Director of the Beverages and Chocolate categories.

Wednesday, February 15
The Connected World - A Vision

We are approaching a highly creative era in which digital consumer electronics will drive much of high-technology research and products for the betterment of people, society, and the environment. In particular the integration of photonics and electronics, with the utilization of micromechanics and bio devices, will allow us to develop sophisticated systems not achievable before to improve lives, clean our environment, speed and spread diagnostic technologies, and leapfrog traditional hurdles. It is important for the R&D community to create programs to innovate and solve problems that matter.

Key Takeaways:

• Mega Trends

• Problems that Matter to the Society

• The Role of Innovation and R&D over the Next Decades

• An Overview of Corning's Science & Technology - Advancing the Vision of the Connected World.

Waguih Ishak joined Corning Incorporated in 2007 as the Division VP in Science & Technology. He established the Corning West Technology Center, CWTC, in Palo Alto, CA and staffed it with researchers working on display, fiber optic and illumination technologies. CWTC is active in the areas of touch displays, consumer fiber optics and backlighting of novel displays.

Waguih received a B.Sc. degree (with Honors) in electrical engineering from Cairo University in 1971 and a B.Sc. degree in mathematics (with Honors) from Ain Shams University, Egypt, in 1973. His M.Sc. and Ph.D. degrees in electrical engineering (Magnetic Bubble Memories) were awarded by McMaster University, Ontario, Canada, in 1975 and 1978, respectively. In 1999, Waguih completed the Stanford Executive Program at Stanford University.

Waguih has authored about 80 journal and conference papers, and four chapters in the "Handbook of Electronic Instruments." He is a Fellow of the IEEE and was named an inventor on seven US patents.

Wednesday, February 15
Achieving Competitive Advantage
through Strategic Openness

Firms have used strategies such as open innovation, open source software, and open standards to advance the firm's interests by winning buyer adoption, maximizing returns to innovation or attract others to create value (West, 2003; Chesbrough, 2003; Simcoe, 2006). All are examples of what Dr. West defines as "strategic openness," that is, the selective opening of a firm's control of its technology, innovations and other outputs in order to gain competitive advantage. This presentation will include a review of Dr. West's prior research on semi-open strategies by Apple and IBM and will offer a general typology of strategic openness, its antecedents and uses.

Key Takeaways:

• Openness can be used to gain competitive advantage

• Openness can be found in numerous domains, and with varying degrees

• There are two types of openness - involuntary and voluntary (strategic)

• Openness has risks, but strategic openness usually provides more control over those risks

Dr. Joel West is Professor of Innovation & Entrepreneurship at the Keck Graduate Institute of Applied Life Sciences in Claremont, near Los Angeles.

An internationally known researcher on innovation management, Dr. West has been invited to speak at industry and academic events on five continents.
He is particularly known for his work on open innovation, as co-editor of Open Innovation: Researching a New Paradigm (Oxford, 2006) and co-founder (with Henry Chesbrough) of the Open Innovation Community. His other research areas include renewable energy, entrepreneurship, intellectual property, open source software, international business and strategies for IT vendor firms.