 How
can you achieve truly dynamic growth, without
risking an expensive gamble? The techniques for
new growth initiatives -- new ventures, new
businesses, new product lines, new markets,
joint ventures, strategic alliances, and even
potential mergers -- can all be guided by
discovery-driven planning (DDP). Through
discovery-driven planning, organizations set up
bold plans to pursue futures they frame, to
learn where their true futures lie, and to test
their assumptions about those futures at the
lowest possible cost.
In this
interactive audiosession, Rita Gunther McGrath
will offer concrete DDP steps you can take.
Drawing from her new book, Discovery
Driven Growth: A Breakthrough Process to Reduce
Risk and Seize Opportunity*, co-authored
with Ian MacMillan, she will tell you how to:
-
Direct your
company's capabilities and assets toward new
spaces, using the disciplines that make
sense
-
Combine things
to create a winner (many breakout
opportunities don't look that way at first)
-
Reframe your
strategic opportunities
-
Test project
assumptions against a series of specific
checkpoints
-
Control costs
more effectively
-
Minimize
surprises
- Disengage
from questionable projects before it's too
late
Overall you
will come away with a framework to ensure
profitable growth through innovation. You will
also have the opportunity to discuss
experiences, ask questions, and receive feedback
on your own situation.
* Participants
will receive a copy of Discovery Driven
Growth: A Breakthrough Process to Reduce Risk
and Seize Opportunityin advance of the
session.
About Rita Gunther-McGrath
Rita McGrath
works extensively with leadership teams in
Global 1000 companies who wish to hone their
ability to drive strategic growth. She has
co-authored two books: The Entrepreneurial
Mindset (2000) and MarketBusters: 40
Strategic Moves that Drive Exceptional Business
Growth (2005), both published by the
Harvard Business School Press. MarketBusters has
been translated into ten languages, named one of
the best business books of 2005 by Strategy +
Business.
Rita is often
cited in the press and maintains an active blog
on topics relevant to the disciplines of
strategic growth She has appeared on television
and in numerous radio programs. Her co-authored
articles in the Harvard Business Review are:
Discovery Driven Planning (1995), Discover Your
Products' Hidden Potential (1996) Discovering
New Points of Differentiation (1997) Global
Gamesmanship (2003) MarketBusting (2005) and The
Value Captor's Process (2007). Discovery
Driven Growth, A Breakthrough Process to Reduce
Risk and Seize Opportunity, published by
the Harvard Business Press, March 2009.
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