|
 In
this interactive session, Professor Marc Meyer
will discuss how industry leaders as diverse as
M&M Mars, Raytheon, Honda, IBM, and P&G have
turned to innovation to reduce product costs and
improve process efficiency -- as well as to grow
new streams of revenue. Leveraging core
strengths, corporate venturing, moving into
adjacent markets and other strategies for
profitable growth will be covered.
He will describe frameworks for platforming and
new product/business development, and he will
share what his most successful clients have done
to break through common organizational barriers.
Using examples from his new book, The Fast
Path to Corporate Growth: Leveraging Knowledge
and Technologies to New Market (Oxford
University Press, 2007)*, he will provide
guidelines for managing these two sides of
innovation -- productivity and growth -- during
these difficult economic times.
Join him to share your thoughts, questions and
experiences on how these concepts apply to your
organization.
* Participants
will receive a copy of The Fast Path to
Corporate Growth: Leveraging Knowledge and
Technologies to New Market in advance of the
session.
About Marc Meyer
Marc H. Meyer
is the Robert Shillman Professor of
Entrepreneurship, as well as the Matthews
Distinguished University Professor at
Northeastern University. He teaches and conducts
research in new product, systems, and services
innovation. He is the Director of the High
Technology MBA, a nationally recognized
technology-focused MBA program focused on
entrepreneurial innovation within established
corporations. He leads Northeastern's executive
education programs in innovation and corporate
venturing. Dr. Meyer is co-author (with Alvin P.
Lehnerd) of The Power of Product Platforms (The
Free Press, NY, NY, 1997), a book widely used in
the product development community. He is a
graduate of Harvard and MIT. He was the 2002
recipient of the Maurice Holland Award from the
Industrial Research Institute and holds the
position of Visiting Scientist at M.I.T. |
