|
Today's turbulent
times make innovation a strategic necessity. The
turbulence that you are feeling in the economy
today constitutes the "new normal" and will
require everyone to think and act differently.
After all, competitive advantage disappears in
the blink of an eye, the competitors that you
need to worry most about don't even exist, and
markets move so fast
you have to make
decisions before data are anywhere close to
clear.
 In
this interactive session, Innosight President
Scott Anthony will share innovation lessons
based on his research and field work with
companies like Procter & Gamble, Time Warner,
Johnson & Johnson, and Cisco Systems as well as
his latest book, The Silver Lining: An
Innovation Playbook for Uncertain Times.
*
He will
specifically describe:
-
How to more
reliably spot opportunities for innovation
-
Techniques to
build blockbuster growth strategies
-
Ways to make
innovation faster, cheaper, and more
predictable
-
What
individuals need to do to begin the
necessary process of personal reinvention
-
How
organizations can create "innovation
factories"
-
How to
prudently prune your innovation portfolio to
free resources for more promising
initiatives; make sure you focus on the
right opportunities
- Ways to
"love the low end" in established and
emerging markets
Overall, this
session will offer practical guidance to find
and seize the ample opportunities that still
exist in today's markets - despite the chaos.
* Participants
will receive a copy of The Silver Lining: An
Innovation Playbook for Uncertain Times in
advance of the session.
About Scott Anthony
Scott is
President of Innosight, an innovation consulting
and investing company with offices in Boston,
Baltimore, India, and Singapore. Scott has
written three books on innovation: Seeing
What's Next with Harvard Professor
Clayton Christensen (Harvard Business Press,
2004), The Innovator's Guide to Growth
with Mark Johnson, Joe Sinfield, and Elizabeth
Altman (Harvard Business Press, 2008), and
The Silver Lining: An Innovation Playbook for
Uncertain Times (Harvard Business Press,
June 2009). He has written articles in
publications such as the Wall Street Journal,
Harvard Business Review, BusinessWeek, Forbes,
Sloan Management Review, Advertising Age,
Marketing Management and Chief Executive, is a
regular contributor to
Harvard Business Online
and serves as the editorial director of Strategy
& Innovation. Prior to joining Innosight, Scott
was a senior researcher with Clayton
Christensen, managing a group that worked to
further Christensen's research on innovation.
Previously, he worked as a consultant for
McKinsey & Co., a strategic planner for Aspen
Technology, and a product manager for WorldSpace
Corporation.
|
