 When
companies focus solely on product innovation,
the result is diminishing differentiation and
decreasing returns on investment. On the other
hand, companies that embrace integrated product
and service innovation achieve greater customer
value, more cross-selling opportunities, greater
revenue growth, and higher margins.
In this session,
Robert Shelton will discuss six key levers you
can use to create the right mix of innovation
for your customers' needs:
1. Product
and service offerings
2. Process technologies
3. Enabling technologies
4. Target customer
5. Value Proposition
6. Value Chain
Using examples
of leading companies, he will provide new
insights on how to create the right balance of
these levers and to progress to higher maturity
levels of innovation with commensurately higher
returns.
You will learn to:
-
Expand your
thinking and value-offering beyond the
product-only focus and see the ecosystem of
products and services that customers need
-
Remove
organizational barriers to integrated
innovation -- ensure that both business
model innovation and technology capabilities
are in synch
- Find
partners and strategic relationships to
complement current resources
* Participants
will receive a copy of Making Innovation Work
in advance of the session.
About Robert Shelton
Robert Shelton
is a co-author of the book, Making Innovation
Work, published by Wharton School Publishing /
Pearson (September 2006). This book challenges
the prevalent misconceptions about innovation
and lays out the tools and processes necessary
for an organization to harness and execute
innovation. The book addresses an overlooked but
crucial aspect of innovation -- design and
operation of innovation systems and processes.
The book is one of the top selling innovation
books on amazon.com and has been translated into
8 languages. With over 30 years of experience,
presently Mr. Shelton is a Director and a leader
of the global innovation practice at PRTM
Management Consultants. He specializes in
integrating innovative business models and new
technologies into an organization's strategy and
operations to create profitable new business
opportunities for his clients.
Mr. Shelton's
work has received media attention from The Wall
Street Journal, Financial Times, CNN Financial
News, and National Public Radio. Recently he
co-edited The Creative Enterprise (Praeger,
2007) a three-volume compilation of the latest
innovation research. Mr. Shelton is the
co-founder and a board member of a leading
technology incubator in Silicon Valley
recognized for its unique contributions by the
White House, the California’s Governors Office,
and selected as the best business incubator in
2008. |
