Open Innovation is
transforming the nature of competition in
industry. To compete effectively in today's
business environment, firms are using strategic
alliances to link their resources with those of
other world-class organizations. They are
replacing the "not invented here" syndrome with
the "invented anywhere approach." Unfortunately,
many alliances fail. Managers must deal with the
complexities of cooperatively developing
intellectual assets, linking decision-making
structures and building cross-corporate
innovation networks. Now, with so much economic
uncertainty, the chances of financially
rewarding partnerships are even slimmer.
However those
that succeed can gain tremendous advantage and
achieve breakthrough growth. Dr. Slowinski's 25
years of work on over 300 alliances led him to
identify key best practices which he will share
in this session. He will present a set of
simple, but powerful management tools and
metrics which you can use to increase the value
of individual alliances and alliance portfolios.
Specifically
he will discuss:
-
Implementing
"Open Innovation" using the "Want, Find,
Get, Manage" Model
-
Why the
strategic planning process in most firms is
broken and what you can do about it - how
the current economy has affected
negotiations and expectations
-
Selected
industry alliances (who is doing what to
whom, and why)
-
Tools,
metrics, and management techniques for
implementing "Open Innovation"
- What to do
when an alliance is not meeting goals
He will also
answer your questions and provide feedback on
your challenges.
* Participants
will receive a copy of
Reinventing Corporate Growth in advance of
the session.
About Gene Slowinski
Gene Slowinski
is the Director of Strategic Alliance Research
at the Graduate School of Management, Rutgers
University and Managing Partner of the Alliance
Management Group, a consulting firm devoted to
the formation and management of strategic
alliances, mergers and acquisitions. Prior to
forming the Alliance Management Group, he held
management positions at AT&T Bell Laboratories,
and Novartis Corporation. In addition to a Ph.D.
in Management, Gene holds an MBA, and a Masters
Degree in the sciences. He is a member of Los
Alamos National Laboratory's Technology
Commercialization Advisory Board. For the last
25 years Dr. Slowinski has consulted and
conducted research on the formation and
management of strategic alliances, joint
ventures, mergers, and acquisitions. With Matt
Sagal, he co-authored the book The Strongest
Link. His new book, Reinventing Corporate
Growth is the leading book on growing the
corporation. |
