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Initial attempts
to apply lean methods in product development met
with mixed success. They treated product
development like manufacturing, focusing on
efficiency and variability reduction. Today,
leading companies are using a different
approach. They are carefully modifying lean
methods to make them work in an environment of
innovation and uncertainty. By focusing on batch
size reduction, WIP constraints, and cadence,
companies are achieving impressive and
simultaneous improvements in cycle time,
quality, and efficiency – and ultimately,
profit.
 In
this exclusive session, Don Reinertsen, author
of Managing the Design Factory and the
new best-selling book, The Principles of
Product Development Flow: Second Generation Lean
Product Development, will discuss the logic
behind this second generation approach and how
it overcomes the inherent limitations of a
simplistic adoption on lean manufacturing ideas.
He
will explain:
-
How the
current orthodoxy of product development
blocks companies from seeing the real
opportunities to improve economic
performance.
-
Why invisible
and unmanaged queues are the underlying root
cause of poor product development
performance. Ways to overcome this problem.
- How to
adopt second generation lean practices in
your organization, including how to gain
organizational buy-in.
This session
will provide an advanced look at Lean Product
Development methods from one of its leading
experts.
*
Series participants will receive a copy of
Flow in advance of the session.
About Don Reinertsen
Don Reinertsen
is President of Reinertsen & Associates and
author of the new book, The Principles of
Product Development Flow: Second Generation Lean
Product Development. He specializes in the
management of product development processes.
Before forming his own firm, he consulted at
McKinsey & Co., an international management
consulting firm, and was Senior Vice President
of Operations at Zimmerman Holdings, a private
diversified manufacturing company. For 30 years
he has been bringing fresh perspectives and
quantitative rigor to development process
management.
In 1983, while
a consultant at McKinsey & Co., he wrote a
landmark article in Electronic Business magazine
that first quantified the value of development
speed. This article has been cited in the
frequently quoted McKinsey study that indicated
“6 months delay can be worth 33 percent of
lifecycle profits.” He coined the term “Fuzzy
Front End” in 1983 and began applying world
class manufacturing techniques in product
development in 1985. In 1997, his landmark book,
Managing the Design Factory, first introduced
the ideas that have become known as Lean Product
Development. Don is co-author of the
best-selling book, Developing Products in Half
the Time. He holds a B.S. in Electrical
Engineering from Cornell University and an
M.B.A. with distinction from Harvard Business
School. |
