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From emerging
technologies to changes in consumer tastes,
tremendous opportunities and threats often begin
as weak signals from the periphery. How good is
your organization at sensing, interpreting, and
acting on these signals? George S. Day calls
this capability peripheral vision—and his
research (with co-author Paul Schoemaker) shows
that less than 20 percent of firms have
developed it in sufficient capacity to remain
competitive.
 In
this session you will learn about a systematic
process for developing peripheral vision and
receive practical tools and strategies to
increase your ability to sense to changes in the
environment. This ability can have a powerful
impact on your organization's innovation success
rate.
Specifically George will tell you how to:
- scope
widely and ask the right questions;
- scan
actively in the right places;
- interpret
what signals mean;
- probe
carefully for more information;
- act wisely
on signals before competitors do.
The biggest
dangers to a company are the ones that weren’t
seen until it was too late. Anticipating these
threats – and recognizing new opportunities for
growth – requires strong peripheral vision.
* Series
participants will receive a copy of
Peripheral Vision in advance of the session.
About George Day
George S. Day
is the Geoffrey T. Boisi Professor, Professor of
Marketing and co-Director of the Mack Center for
Technological Innovation at the Wharton School
of the University of Pennsylvania. He previously
taught at Stanford University, IMD
(International Management Development Institute)
in Lausanne, Switzerland, and the University of
Toronto, and has held visiting appointments at
MIT, the Harvard Business School and the London
Business School. Prior to joining the Wharton
School, he was Executive Director of the
Marketing Science Institute, an
industry-supported research consortium.
His primary
areas of activity are marketing, the management
of emerging technologies, organic growth
strategies, organizational change and
competitive strategies in global markets. Dr.
Day obtained his doctorate from Columbia
University in 1968. He presently serves on five
editorial boards and has authored fifteen books
in the areas of marketing and strategic
management.
His most recent
books are Peripheral Vision: Detecting the
Weak Signals that Can Make or Break Your Company
(with Paul Schoemaker) published in 2006,
Wharton on Dynamic Competitive Strategy
(with David Reibstein) published in 1997,
Wharton on Managing Emerging Technologies
(with Paul Schoemaker) published in 2000, and
The Market Driven Organization, published in
1999. He is the co-editor (with David
Montgomery) of the 1999 special issue of the
Journal of Marketing. He has also published in
the Harvard Business Review, California
Management Review, Strategic Management Journal,
Planning Review, Journal of Consumer Research,
Journal of Marketing Research, Sloan Management
Review, and Strategy & Leadership. |
