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To capitalize on
the rapid rise of emerging markets like Brazil,
China, and India, global corporations must
abandon their ethnocentric innovation model —
which concentrated all their R&D resources in
the West. Instead, they must embrace a
"polycentric" innovation model in which R&D
capabilities are distributed globally to swiftly
seize regional opportunities and yet are
integrated into a loosely-coupled global
innovation network to drive creative synergies
on an international scale. Navi will draw upon
real-life case studies on Cisco, GE, IBM, John
Deere, and Nokia to articulate the business
benefits of polycentric innovation and offer a
phased (and realistic) roadmap for traditional
companies to embrace this new innovation model
fit for success in a globally-dispersed
knowledge economy.
 In
particular he will address the following points:
-
What
innovation potential exists in emerging
markets like India, China, and Brazil for
global corporations? How big are these
opportunities?
-
Why
polycentric innovation is rapidly becoming
the new norm for conducting global R&D
effectively.
-
Which firms
are already doing it well and what benefits
have they achieved to date
-
What
organizational challenges do companies face
in implementing the polycentric innovation
model? How to overcome them.
- What is a
phased maturity model for adopting the
polycentric innovation approach? How to get
started.
*
Series participants will receive a copy of the
article, Polycentric Innovation, in advance of the session.
About Navi Radjou
Navi Radjou is
the Executive Director of the Centre for India &
Global Business at the Judge Business School at
the University of Cambridge. The Centre brings
together business, academic and policy leaders
and young people from around the world eager to
shape India's leading role in the global
knowledge economy. Previously, Navi was a vice
president at Forrester Research, where he led
the firm's analysis of how globalized innovation
is driving new collaborative market structures
and organizational models.
Prior to
joining Forrester, Navi worked as IT consultant
in Asia. In Singapore, as a consultant to the
National Computer Board, he contributed to the
launch of its Center for Strategic Process
Innovation. In Thailand, for the Ministry of
Science, he built an intranet system that was
recognised in 1998 by the Smithsonian
Institution as a best example of technological
innovation and given a place in its permanent
research collection. Before he came to Asia,
Navi worked as a development analyst at IBM's
Toronto Software Lab.
An Indian-born
French national, Navi holds undergraduate
degrees in business IT from the University of
Paris and CNAM-Paris and an MS in information
systems from Ecole Centrale Paris. Navi also
attended the Yale School of Management.
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